New York Knicks phenom Jeremy Lin isn’t just taking the NBA hardwood by storm – he is also invading our technology! Since “The Player Least Likely To Succeed In The NBA” actually started to succeed, Lin has dominated discussions at the water cooler, on the airwaves, and online.
NM Incite, which is a Nielsen McKinsey company, has reported that prior to February 4th online conversations regarding Jeremy Lin were at zero. But by the time February 15th rolled around, Lin was involved in 0.32% of all online conversations that day. While that might not seem like much, it was more than the Knicks, LeBron James, and Kobe Bryant combined.
And TV executives are rejoicing due to the Linsanity, too. Local television ratings in New York City (on ESPN and MSG) have increased 73% since Lin’s emergence. Nationally, the Knicks February 10th game versus the Lakers brought in 3 million viewers to ESPN, their highest-rated Friday night game of the season thus far.
“Jeremy Lin is quickly capturing the imagination of New Yorkers and the entire country,” commented Stephen Master, VP of Sports, Nielsen. “The amazing thing about the story is how quickly it has happened and how Lin came out of nowhere and is single-handedly driving unbelievable social media buzz and TV ratings for the NBA. While the Tebow phenomenon was one of the biggest stories of the NFL this season, Tim was a known commodity before his success on the field this season as he was a former Heisman Trophy winner, won the National Championship at Florida, appeared in a Super Bowl commercial and was a first round draft pick but NOBODY knew who Lin was including the most die-hard hoops fans before February 4.”
The Jeremy Lin invasion continues unabated.